In the official report, Pantone Color Institute Executive Director Leatrice Eiseman says:
“In times of stress, we need something to lift our spirits.
“Honeysuckle is a captivating, stimulating color, that gets the adrenaline going– perfect to ward off the blues. The hue’s uplifting effect is attributed to the fact that its mother color is red, the most “physical, viscerally alive hue int he spectrum.”
“The intensity of this festive reddish pink allures and engages.
In fact, this color, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.”
Honeysuckle is guaranteed to produce a healthy glow when worn by both men and women.
It's a striking, eye-catching hue that works well for day and night in women's apparel, accessories and cosmetics, and in men's ties, shirts and sportswear.
It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.
It is a stark contrast to last year’s color fo the year– cool, serene Turquoise. “While the 2010 color of the year, Pantone 15-5519 Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigor”. Honeysuckle was not only selected as Pantone’s 2011 Color of the Year, but was also chosen as the defining hue for spring 2011.
Indeed, everyone from the upscale American label Cynthia Steffe to H&M has incorporated the Honeysuckle hue into their spring 2011 ready-to-wear lines.
Read the offical Pantone press release:
Color of the Year for 2011: Honeysuckle
Color of the Year for 2011: Honeysuckle
