Last week G-Star held their S/S 10 show in the Hammerstein Ballroom in New York.
G-Stars core business remains tough masculine jeanswear. But the last couple of years they started focussing more on their female customers as well. Which you could already see in their Fall/ Winter 09 show held last febuary but was really noticable in their latest show "G-Star Raw fashion show in New York".
The LA Times had this to say about it:
The biggest difference was that although it was still heavy on its signature military-industrial-aviator aesthetic -- chunky leather and denim straps and holsters, flight suit flourishes, rivets and buckles on denim fabrics with all the give of Kevlar vests, for the first time I can remember, the label was hewing close to the prevailing trends seen elsewhere this season -- particularly the love affair with blue.
But perhaps the most striking departure from past seasons was the finale, which, unlike past seasons, didn't end with the now expected surprise celebrity guest stepping out to recite a poem (last time around it was Benicio Del Toro, a few seasons ago it was Dennis Hopper).
Despite the optimistic vibe of the collections, it seems the belt-tightening of the recession isn't over quite yet.
Some of my favorites from this Dutch Designteam are shown below and are from the Fall/ Winter collection 09: The use of mixed textiles like silk, cashmere, and leather produced a visually striking interplay of soft and hard edge, shiny and matte surfaced garments.
And everytime I drive by a billboard and see this add, Elettra for G-Star Fall Winter Campaign 2009, it makes me want to buy a pair of jeans :)
If you live in the Netherlands you can find some great Factory Outlets in Amsterdam (Nederhoven 1) and Spijkenisse (Ouverturelaan 67).