Stars are going loco for the coco – coconut water, that is.
The Celebs
From Madonna to Penn Badgley, celebs have been spotted sipping the low-cal beverage as they beat the summer heat. And despite its A-list following, the drink is pretty low-key: coconut water is the liquid found in green coconuts.
Demi Moore, Matthew McConaughey and Madonna have all invested in Vita Coco, which was founded in 2004. And Vita sales jumped from about $4 million in 2007 to $20 million in 2009.
The Material Girl invested in Vita Coco because it's an independent company. "The fact that they are saying 'no' to everyone who wants them is pretty cool," her manager tells the New York Post. "You want to go to the party that no one else is invited to."
Coconut water is a million dollar market, thanks to other brands like Zico and O.N.E., which is a favorite of Rihanna, Kim Kardashian, Anne Hathaway, Nicole Scherzinger, Nick Cannon and Brooke Shields, to name a few. The beverage banks in the range of $40 to $60 million annually – although the category has yet to compete with billion-dollar drink brands like Red Bull, says Jeffrey Klineman, editor of Bevnet.com, an online publication that reviews nonalcoholic beverages.
Other celeb sippers include Molly Sims, Heidi Klum, Jessica Simpson and Ellen Pompeo, who have all been spotted recently with the drink.
Coconut water is the juice of young tender coconuts and is a natural energy drink. It is delicious, refreshing and very nutritious and has tremendous health benefits.
Coconut water is incredibly healthy and one of the best drinks to hydrate the body. Besides helping to remove toxins from the body and aiding digestion, coconuts have amazing anti-viral, anti-fungal and anti-microbial properties that help to cure the disease.
The water of tender young coconut, technically is the liquid endosperm. It is one of the purest, most nutritious wholesome waters and beverages with which nature has provided us. The people in tropical regions and countries have been enjoying this drink for centuries. They have used the all-natural coconut water to refresh, refuel, re-hydrate, feed and maintain the proper nourishment and fluid levels in their bodies. The natural water has a caloric value of 17.4 per 100 gm. The benefits of coconut water are endless and should be an essential part of any healthy diet.
Coconut water is naturally sweet, ingratiating, promoting proper digestion, and naturally helps clearing our urinary paths, and lubricating our body systems. India is one of the leading producers of coconuts in the world producing 13 billion nuts per annum.
India has 3000 years' tradition in coconut cultivation. A large number of coconut products are manufactured in India which have both domestic and export market. Vinegar and soft drink are manufactured in the country from coconut water. Tender coconut water concentrate is another product which is manufactured and marketed successfully.
Drinking coconut water has many benefits. Coconut Water is naturally
• Low in Carbs
• 99% Fat Free
• Low in sugars
Coconut water contains organic compounds possessing healthy growth promoting properties that have been known to help:
- Keep the body cool and at the proper temperature.
- Orally re-hydrate your body, it is an all natural isotonic beverage.
- Carry nutrients and oxygen to cells.
- Naturally replenish your body's fluids after exercising.
- Raise your metabolism.
- Promote weight loss.
- Boost your immune system.
- Detoxify and fight viruses.
- Cleanse your digestive tract.
- Control diabetes.
- Aid your body in fighting viruses that cause the flu, herpes, and AIDS.
- Balance your PH and reduce risk of cancer.
- Treat kidney and urethral stones.
- Boost poor circulation.
- Helps keep skin soft and smooth
- Provides quick energy
- Found as a blood plasma substitute because it is sterile, does not produce heat, and does not destroy red blood cells and is readily accepted by the body.
As said befor it's a natural isotonic beverage, with the same level of electrolytic balance as we have in our blood. It's the fluid of life, so to speak. In fact, during the Pacific War of 1941-45, both sides in the conflict regularly used coconut water siphoned directly from the nut to give emergency plasma transfusions to wounded soldiers.
Most coconut water is still consumed fresh in tropical coastal areas - once exposed to air, the liquid rapidly loses most of its organoleptic and nutritional characteristics, and begins to ferment.
- Coconut Water is more nutritious than whole milk - Less fat and no cholesterol.
- Coconut Water is more healthy than orange juice - Much lower calories.
- Coconut Water is better than processed baby milk - It contains lauric acid, which is present in human mother's milk.
- Coconut water is naturally sterile. Water permeates though the filtering husk.
- Coconut water is a universal donor. It is identical to human blood plasma.
- Coconut Water is a Natural Isotonic Beverage - The same level that we have in our blood.
- Coconut water has saved lives in 3rd world countries thru Coconut IV.
- "Coconut water is the very stuff of Nature, biologically Pure, full of Natural Sugars, Salts, and Vitamins to ward off fatigue and is the next wave of energy drinks BUT natural", according to Mortin Satin, Chief of the United Nation's Food & Agriculture Organization.
- Coconut water contains more potassium (at about 294 mg) than most sports drinks (117 mg) and most energy drinks.
- Coconut water has less sodium (25mg) where sports drinks have around 41mg and energy drinks have about 200 mg.
- Coconut water has 5mg of Natural Sugars where sports and energy drinks range from 10-25mg of Altered Sugars.
- Coconut water is very high in Chloride at 118mg, compared to sports drinks at about 39mg.
So where to buy?
Just click on the following links of the three most sold Coconut Water drinks.
When you live in the Netherlands, you can best order it online though Amazon (they sell all the brands mentioned - and some more).
When you live in the Netherlands, you can best order it online though Amazon (they sell all the brands mentioned - and some more).
