zondag 1 april 2012

Anya Hindmarch

A couple of posts ago I showed you the new advertisements by Coach for their bags this summer, so after that I just couldn't withhold the these by Anya Hindmarch.

For you who aren't familiar with Anya, she began her fashion carreer aged eighteen in Florence, Italy. Here she was inspired by a leather duffel bag worn by all the chic italians. She recreated teh bag and sold them through harpers & Queen in the UK. Anya went on to start her business from a single store on Walton Street, London. Many celebrities including Princess Diana climbed the stairs to this store. Over twenty years on, the business has expanded to fifty four stores in seven countries including flaships in London, New York and Tokyo and a Bespoke store on London's Pont Street. the brand has a number of celebrity fans including Reese Witherspoon, Claudia Schiffer, The Duchess of Cambridge, Kate Moss and Angelina Jolie.


Anya Hindmarch has become renowned for her stylish yet practical designs that really capture what a woman wants in a bag. she is also famed for her creative projects. These include designing the eco-friendly "I'm not a plastic bag" tote which became a worldwide "must have", a set of hampers for Selfridges, the Vanity Fair Oscar's party bags and a jackets in collaboration with Barbour. Anya has also been design consultant to British Airways for ten years and is a trustee of the Royal Academy and the Design Museum.

So back to her summer 2012 collection, each bag was carefully selected the appropriate setting - taking into account not only color but also the nature of the potential owner. For a business bag - only noble tree, a fun and colorful - plastic and candy for the evening bag in the form of a shiny apple - exotic birds and treats.






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